SUGAR & RIND BESPOKE PRESENTS
WHY HIGH-IMPACT CORPORATE PARTIES ARE WORTH IT
INTRODUCTION
High impact corporate parties are definitely worth the effort, and gone are the days of a cash bar in a beige function room with a tired DJ set. Thankfully the rinse-and-repeat corporate parties are not something we are asked to do at Sugar & Rind! Our clients are looking for something that genuinely reflects who they are as a brand, hosting a high-impact corporate party that rewards the team for hard work and successes, and builds better relationships in ways that a spreadsheet or team huddle really can’t.
This isn’t about extravagance for extravagance’s sake. It’s about understanding that style, detail, and a touch of theatre isn’t frivolous, and that a corporate party is a great form of communication. In business, great communication is everything isn’t it?
THE PARTY IS THE MESSAGE
Your event is more than just a party, it says a lot about who you are. We’re not suggesting every team drinks champagne from crystal flutes (although, let’s be honest, that would be lovely). But a corporate event should feel like an extension of your brand – creative? Trend setting? Understated or refined? It may mean that a cocktail soirée in the city is best, or a sit down dinner in a converted warehouse.
PEOPLE FIRST
We’re often approached when a company wants to do something a little different, but they’re not sure where to begin. We always start with asking who’s coming.
Not all companies have the same work culture, some will want to dance all night, but others will want the opportunity for proper conversation. The drama of a fire-eater or a flamboyant live act will not suit everyone of course, and a Michelin-style tasting menu might be better suited to those who have been invited.
We’re the experts at translating your team dynamic into a tailored experience. We can create something that feels natural and isn’t awkward for those attending.
RECOGNITION AND REWARD
We find that the best companies don’t just say thank you, they show it – and a high-impact party is the perfect way of showing your team that you value their work and their time. In a time where remote working, hybrid schedules and virtual meetings have changed the way we all connect with one another, getting together to have some fun and celebrate means so much more!
Let us work with you to invest in great food and exciting entertainment, and watch that energy ripple back into the business long after the guests have left the party.
DETAILS MAKE THE DIFFERENCE
It’s all in the details (our favourite bit). We love monogrammed menus, candlelight, and bespoke playlist that hits just right for your guests. Perhaps the party follows on from a day of meetings or seminars, and a personalised welcome drink will be very well received. None of this happens by accident, and professional party planners like Sugar & Rind take care of the details so that you don’t have to. As the host, can actually enjoy the party, and take the night off.
EVENTERTAINING ICE BREAKERS
At corporate parties, mind readers, magicians, tarot card readers and walkabout entertainment are great ice breakers, because let’s face it, we all dread the forced fun of a work party. These kinds of interactive elements give guests something to talk about without awkward introductions or name badges. The aim is to spark some genuine connections – and entertainment is the key… with no cheesy games required.
Done well, these experiences won’t feel gimmicky. It’s a gentle nudge toward mingling rather than a shove, and your team will thank you for it.
So, if you agree that everyone would take champagne over spreadsheets for once, then contact us HERE to discuss an unforgettable corporate event in London with Sugar & Rind.
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